We’re all the same, except that we’re all different. 

Different backgrounds, experiences, strengths, weaknesses, and stories.

Leg lengths, hand sizes, past injuries, fears, motivations, and dreams. 


Fitting square pieces into round holes will rub squares the wrong way. Can we mold our plan of fitness and health to collaborate and work with our multi shaped clients? This doesn’t mean straying away from the core principles of training, exercise science, and fitness, but instead catering the delivery, the ingredients, and communication. 


A single leg squat instead of a double leg squat for those who have back discomfort, or giving a celebratory high five (pre-covid) to the apprehensive beginner vs a simple positive nod and smile of acknowledgement to the veteran trainee. 

A remarkable, human approach. A people focused program. We like our stories being heard, and with consistency being the predominant determining factor for success in health and fitness, more stories need to be listened to.

“If you think the solution is more rules, and less humanity, I fear you will be disappointed by the results. Those that can bring humanity and flexibility to their interactions with other human beings will thrive.” – Seth Godin, Linchpin.

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